OSAMA OMER

Case study

Industry : E-com App

XWATCH

project

summary

Challenge

My Role

Tool Used

Category

The main challenge was to create a seamless online shopping experience for customers to browse and purchase watches, with a diverse range of styles, brands, and price points.



E-com 🛍️

UI Design 📱

Figma ✨

Solution

We implemented an intuitive and responsive e-commerce platform with advanced filtering options, secure payment gateways, and detailed product descriptions to enhance the customer shopping journey.


design

process

Moodboard

Persona

Hi-Fi

Wireframe

Prototype

MOOD-BOARD

Aa

BLACK + RED

Concept

keywords

The theme was chosen to be black and red to give a sense of sophistication, power, and quality. we want the user to feel both empowered and classy when using the app.

power

energy

passion

red and black

excitement

COLORS

POPPINS

#E10000

Color

Color

Color

#E10000

#E10000

persona

NAME

ALI OSMAN

BIO

AGE

HOMETOWN

ECUCATION

OCCUPATION

29

KSA

Business

Business analyst

He is passionate about fashion, keeping up with the latest trends and expressing his personality through his clothing. He also has a love for watches, seeing them as a stylish addition to his look. He aims to balance his studies with his future interests.


Goals

Pain Points

Explore Career Opportunities in Fashion

Launch a Fashion Related Business

Develop Expertise in Watchmaking or Watch Retail

Limited Practical Experience in Fashion

Financial Constraints on Fashion and Watches

Uncertainty About Career Path

wire-frames

Nike Air Max

SR 80.00

Nike Air Max

SR 350.00

$40

Fabric Luella

Arm Chairs

$32

Herman Miller

Arm Chairs

$40

Fabric Luella

Arm Chairs

$32

Herman Miller

Arm Chairs

Subtotal

SR 375

Shipping

SR 05

Total

SR 380

Summary Detail

The Design

The onboarding screen offers a seamless introduction to its watch. With sleek graphics and clear instructions, users navigate effortlessly through each step.

The home screen greets users with a minimalist yet visually engaging interface. A dynamic search bar shows quick and intuitive navigation. Featuring a curated selection of the trending home watches and personalized recommendations.

The checkout process elegantly organizes into sections for reviewing products, entering delivery addresses, providing payment details, and summarizing your order, ensuring a seamless and transparent shopping experience.

The login/signup page boasts a clean and minimalist design, ensuring a hassle-free user experience. Its intuitive layout guides users smoothly through the process, making account creation or access quick and easy.

Dive into product details with clarity and precision. Crisp images and concise descriptions provide users with essential information at a glance. Intuitive navigation allows for easy exploration of product variations and related items, enhancing the shopping experience.

Onboarding

Home Page

My Cart

Sign in page

Product Detail

********

Password

Sign in

Email

exampel@gmail.com

XWATCH

9:41

hi-fi

The checkout process elegantly organizes into sections for reviewing products, entering delivery addresses, providing payment details, and summarizing your order, ensuring a seamless and transparent shopping experience.

Checkout

prototype

Thank you for your time

Made with love 🤍️

A UI Case study by OSAMA OMER

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